NY Magazine’s Entertainment Blog, Vulture, made some pretty insightful comments in their review of last night’s premiere:
The brand London Fog? Pryce explains that there never was any fog there — just the coal dust from the industrial era. This is the most direct metaphor we’ve seen yet for this unsentimental show. Believe in the romantic mist, or Mad Men’s cool, smoky style, if you want: Underneath, it’s all carcinogenic. Those cigarettes aren’t toasted, they’re lethal. The Sterling Cooper men (and this show) willfully perpetuate the lie: “I don’t care what they say,” says Cooper. “London Fog is a great name.”
Another moment: “You look like Ty Power,” says the stewardess to Don. “Remember him?” Like Don, Power was a former Marine typecast as the romantic lead. But Power died in 1958, years after his prime. Don, who needs reading glasses, is a relic of an older era in 1963, which is why his advice to the London Fog guys is so last-decade. That season-three poster of Don calmly holding a cocktail as the water rises in his office? Don’s too cocky to notice the water rising. He’s the oblivious frog who doesn’t know the sixties are about to boil him up.
I couldn’t agree more. I can’t wait to see what this season has in store for our favorite Mad Men, and Women.